Meat Standards Australia
The Meat Standards Australia (MSA) Graded logo is a symbol of quality you can trust when buying and cooking Australian beef and lamb. So look for the symbol to identify cuts of beef and lamb that will always be tender.
What is Meat Standards Australia?
MSA is an independent meat grading system designed to help you select quality beef and lamb.
The MSA system was developed by 100,000 consumers who tasted and rated 700,000 beef and lamb samples so we could identify the key factors from the farm to plate that deliver tender, tasty cuts every time.
Watch how MSA helps you put delicious beef and lamb meals on the table in the attached video.