At True Aussie, our goal is to help food professionals in the Middle East achieve
success with Australian lamb and beef. It starts with educating chefs and the food
community at large about Australia's unique pasture-based production practices and
how all the Australian family farms contribute to our place in the dynamic global
protein supply chain. We also get directly involved with culinary support, through
product development, culinary immersions, chef training and menu ideation. All the
while, our social media and consumer outreach helps build a hunger for Australian
lamb and beef.